Hydrate and Never Give Up
An interview with John French on media management, private equity, and improving sales and revenue. At the Magazine Innovation Center’s...
VIDEO: Media Sellers Need to Think "Beyond the File" to Successfully Sell Data
Today media salespeople need to be data-savvy because selling data about one's audience is critical to most advertising deals. Whether...
VIDEO: Audience Development Is Not the Same as Circulation & Why the Difference Matters
Too many publishers approach their audience development strategy with the same old-school mindset they use to grow print circulation....